Wendi Niad
Founder

Ms. Niad began her career at the Comedy Store where in addition to being one of the talent coordinators, she wrote comedy material for comedians such as Andrew "Dice" Clay and the late, great Judy Toll.

She stepped up her career path when she went to work with David Wirtschafter at International Creative Management where she worked on the packaging of Randall Wallace's screenplay Braveheart, the discovery of the brilliant directors Robert Rodriguez (Spy Kids; El Mariachi) and Baz Luhrmann (Moulin Rouge), and personally represented such talent as Roland Joffe (The Killing Fields), John Briley (Ghandi), and many others. Some of her highlights and accomplishments at ICM were bringing Stephen J. Cannell Entertainment, a multi billion dollar corporation, into the agency as a client and discovering young, then unknown, talent such as director Shawn Levy (Cheaper By the Dozen; Night at the Museum).

Preferring to work more closely with her clients in a friendlier and less corporate environment, Ms. Niad decided to leave the world of agenting. She began Niad Management in July of 1997 with the philosophy that there are so many worthy artists that "you really shouldn't have to tout people you don't believe in just because they make for good commerce at the moment." Niad Management has enjoyed unparalleled success and has been flourishing ever since.

Ms. Niad's professional advice is often sought. A Q&A with Ms. Niad can be found in the newly published book put out by Final Draft Ask the Pros: Screenwriting by Howard Meibach and Paul Duranas as well as How to Sell your Screenplay by Lydia and Joan Wilen. Both books can be purchased at Amazon.com where you can read the 4 and 5 star reviews!

Interviews with Ms. Niad can be found on websites such as screenplayers.net and Hollywood Lit Sales where she regularly answers questions on their Ask a Pro board.

She is also a mentor for high school students through the Friars Charitable Foundation and mentors interns at Niad Management on revolving 3 month periods of time.

At the urging of many former interns and assistants, Ms. Niad attempts to explain Hollywood in her 6 week class at UCLA Extension called Street Smarts for the Screenwriter.